Consumers are increasingly curious about their food. We want to know what’s in our food and how it is produced. We are interested in the latest food and dietary trends.
Current consumer behavior presents an opportunity for those involved in agriculture, and we need to act on it. For example, people may have emotional reasons for eating certain foods. Dietary trends are not going away. They just change. False information about agriculture also gets thrown in the mix and complicates things even further.