Consumer Engagement: Influence consumers' support and appreciation of agriculture by providing opportunities to personally engage and connect.
- Offer multiple events per year where consumers interact with farmers/ranchers face to face.
- Offer classes/training at annual convention and conferences to train Farm Bureau members on consumer engagement
- Provide resources on the UFBF website for counties to use in planning local activities
- Highlight experiences of informed people on social media who have changed perceptions/attitudes as a result of visiting a farm.
- Use Legacy videos to promote agriculture