Consumer Engagement:  Influence consumers' support and appreciation of agriculture by providing opportunities to personally engage and connect.


  • Offer multiple events per year where consumers interact with farmers/ranchers face to face.
  • Offer classes/training at annual convention and conferences to train Farm Bureau members on consumer engagement
  • Provide resources on the UFBF website for counties to use in planning local activities
  • Highlight experiences of informed people on social media who have changed perceptions/attitudes as a result of visiting a farm.
  • Use Legacy videos to promote agriculture