Farm Town Strong, a joint campaign from AFBF and National Farmers Union, earned top honors in the Public Relations Society of America National Capital Chapter’s Thoth Awards for having a significant, measurable impact in reducing stigma and influencing public opinion about opioid addiction in rural America.
At an awards presentation on Sept. 27 at the National Press Club, the campaign earned the prestigious 2019 Institute for Public Relations Research Award for demonstrating excellence in the use of research in developing an informed public relations strategy and evaluating its effectiveness. Farm Town Strong was also recognized with the top Thoth Award in the public service category, and the Best in Show Award from among 14 program categories that recognize outstanding strategic public relations programs and components developed and produced in the Greater Washington, D.C. area.
AFBF President Zippy Duvall said, “The Farm Town Strong campaign is a great example of the power of partnerships in addressing rural issues. No one is beyond hope and help, and our hope is that our campaign will bring light to rural families battling this terrible disease. We look forward to continuing our efforts.”